During the pet owner's pet raising process, pet food is the part with the highest consumption frequency and amount. On the industry side, the pet food industry is also the largest and most fiercely competitive segment of the pet industry.

In recent years, the development speed of the global pet industry has been astonishing, especially in emerging markets such as Southeast Asia. People's attention to pets is continuously increasing, and their market growth rate is no less than, and even some regions have surpassed other mature markets.