The 28th Pet Fair Asia was held August 19–23 at the Shanghai New International Expo Centre. As the flagship trade show of the global pet industry, this year's edition was unprecedented in scale, covering the entire upstream and downstream of the pet industry chain and standing as a globally watched annual gathering for the sector.

CTC·CHINA, a global supplier of plant-derived pet food ingredients, brought more than 100 plant-derived ingredients and innovative pet products to Booth N2L21 in Hall N2, presenting a professional showcase for visitors from around the world. At this year's fair, ECO Forest, the brand of CTC·CHINA's e-commerce subsidiary, was also on display: B2B ingredients, innovative pet products, and the C-end small pet brand appeared side by side, offering professional customers and pet lovers from around the world a rich, one-stop experience.

CTC·CHINA's exhibits at this year's fair featured a range of newly developed functional ingredients. Against the backdrop of pet food placing ever greater emphasis on functionality and health, these exhibits drew close attention from numerous professional visitors.

Full Line of Pre-Gelatinized Functional Ingredients: The product line covers powders and custom granulated products across multiple categories — cassava, pea, corn, and more — delivering solid performance in cold-water dispersibility, binding, and rehydration, and meeting the needs of pet food and feed products in formula optimization and production processing.

Plant-Based Fruit & Vegetable Nutrition Rice: Featuring plant nutrition and fruit-and-vegetable elements, and offered in different forms, colors, and formula combinations, it brings richer product presentation to pet food. It can be applied to inlays in pet treats, pairing with staple diets, and the development of functional products, helping brands create products with stronger visual appeal and differentiation. On site, these functional ingredients and innovative products drew crowds of professional visitors who stopped to inquire, generating a lively buzz at the booth.

The Tresbon pet care and cleaning product series from CTC·CHINA was also a standout at the fair. Built on a medical-grade bio-enzyme cleaning system, the line safeguards pets' living spaces to pharmaceutical-grade cleanliness standards. Free of harmful chemical additives, it cleans pet fur and skin effectively while caring for pet health and reducing environmental impact.

From cleaning and care sprays to urine-absorbing pads, cleaning gloves, and pet ear drops, Tresbon won visitors' recognition with its excellent quality — many stopped to try the products on site, full of praise for their gentle, safe formulas and cleaning performance.

At this year's Pet Fair Asia, the product lines of CTC·VIETNAM drew particular attention. Showcased together were ZenCat Litter cat litter as well as Agrislink pet treats, pet toys, and other products — revealing another dimension of CTC·CHINA's global footprint: an extension from its long-cultivated plant-derived ingredients further into the pet consumer products segment.

Agrislink leverages local resources and industrial strengths in Vietnam to continuously develop pet treats, toys, and other products, while the ZenCat Litter series focuses on the cat litter category, offering more thoughtful options for everyday at-home pet cleaning.

Different products, different markets, and different application scenarios came together at this year's Pet Fair Asia to form a more complete product showcase matrix — a sign that CTC is steadily building a globalized business system spanning plant-derived ingredients, pet food, pet supplies, and consumer products.

Well before this fair, CTC·CHINA had been leveraging Vietnam's local agricultural resources and industrial strengths to steadily advance its market presence in Vietnam, and the Vietnam business is becoming a key anchor of its globalization strategy. This concentrated product showcase turned globalization from a mere strategic concept into something tangible, presented to industry partners through concrete products, one by one.

At this year's Pet Fair Asia, CTC·CHINA specially organized employee representatives to visit the show together with their children, upgrading its "Family Open Day" into a "Parent-and-Child Day Out" — letting children step into their parents' work setting, broaden their horizons, and grow through a real trade-show experience.

Using both Chinese and English, the children communicated with and introduced products to overseas clients and industry partners, honing their communication skills while building confidence and the courage to express themselves. Getting up close with cutting-edge products of the pet industry, they gained a firsthand sense of the value and meaning of their parents' work. The event deepened employees' families' identification with the company and their sense of belonging, injecting warm and lasting new energy into team cohesion.

During the fair, the company's Chairman Emeritus and his wife also visited the booth in person, calling on the exhibition team working on the front lines and the family members of employees, exchanging warm words, extending care and greetings, and cheering the team on. This warmth from the company made every member of the CTC family feel truly touched amid the busy show, and further strengthened everyone's confidence in moving forward together toward new success.

As CTC·CHINA's consumer-facing small pet brand, ECO Forest appeared side by side with the company at the show, becoming one of the most eye-catching small pet brand representatives at the booth.

From professional ingredients and innovative pet products to ECO Forest small pet products and supplies for everyday consumers, the B2B and C-end offerings complemented each other and drove traffic to one another within the same booth, delivering a richer one-stop experience for professional buyers and pet lovers alike.

At the fair, the range of small pet products and supplies presented by ECO Forest drew keen attention from numerous buyers with their quality and attentive service, significantly boosting the brand's exposure and recognition. ECO Forest also established in-depth connections with industry professionals, channel partners, and distributors, laying a solid foundation for future market expansion.

Throughout the fair, the CTC·CHINA booth bustled with a constant flow of industry professionals, brand owners, and distributors. In-depth exchanges centered on ingredients, products, supply chains, and international cooperation, with lively negotiations and a steady stream of cooperation intentions reached. Many professional visitors remarked that CTC·CHINA's deep expertise in plant-derived ingredients, its global presence, and its innovative R&D capabilities have injected new vitality into the pet industry's development, and they look forward to more opportunities to work hand in hand in the future.

Notably, at this year's "Pet Fair Asia Annual Awards," CTC·CHINA won the "Quality Supply Chain of the Year" award. This honor reflects strong recognition from the industry and the market of CTC·CHINA's plant-derived ingredient quality, its stable and reliable supply chain system, and its global delivery capabilities — further confirming its professional standing and formidable strength in the pet food industry chain.

CTC·CHINA's outstanding performance at the fair not only showcased its standing in the plant-derived ingredients field and the strength of its global presence, but also consolidated its development foundations through internal team interaction and cross-cultural exchange. Looking ahead, CTC·CHINA will continue to leverage its professional R&D, excellent product portfolio, and global vision to bring more surprises to the global pet industry and help the sector move toward an even better future.